Coke: Winter Olympics – hockey fans

Retouching

A component of a large campaign we completed for Mark Zibert and Maclaren. This image was a huge composite of a group of separate fans shots, and built to an extreme resolution to allow for a 50′ long print designed for up-close viewing. The detail shots give you a good sense of ┬áit. The overall look was developed to pay homage to the classic “vintage” Coke ads of previous eras.

Photography: Mark Zibert